You should ask yourself a few questions when deciding on your brand's voice/tone.
How does your brand make you feel? Is your goal to make your audience feel loved, safe, or welcomed? or does it exude an edgier, rockstar vibe?
Who are you aiming for? When determining your brand's voice/tone, it's critical to know who your audience is. If your company caters to children, you should use a friendly and playful tone of voice. Your content pillars are another important factor in determining your voice/tone. Is the purpose of your brand to educate, entertain, or inspire? Take a close look at your brand; you can even put yourself in the shoes of your audience to gain a better understanding. I hope this was helpful.
Comments