The first step in developing your brand is determining what it stands for. Are you selling a service or a product, or are you simply making connections?
Once you've figured this out, we'll move on to the next step of developing your social strategy and engagement strategy. This step is critical because it allows you to identify your target audience, competitors, content pillars, and other factors. Now, if you're selling a product, orders can quickly become overwhelming, therefore I propose employing a social media manager for their services or merely to develop your tactics.
Your brand personality is how you want to be perceived. Is your brand kid friendly, professional, or classy?
Now comes the fun part: creating your logo and deciding on a color scheme. Think about how this matches your brand personality.
It's time to start developing content now that you've settled on your logo and color design. I advise you to create content for the entire month. Batching content allows you to focus on other parts of your brand while saving time.
Finally, START POSTING and USE HASHTAGS.
Make sure to measure all of your KPIs and other metrics.
How to get started on building your first brand
Updated: May 25, 2022
Commenti